Digital Marketing Manager

Digital Marketing Manager

Welcome Break Support Centre, Newport Pagnell, Milton Keynes, MK16 9EZ

Rewarding salary up to £40,000 + annual bonus, flexible hybrid working & fantastic benefits

Ready to put your stamp on digital marketing for one of the UK’s best-known motorway service operators?

As our Digital Marketing Manager, you’ll shape how Welcome Break connects with customers online and bring campaigns to life across CRM, website, SEO, PPC, email and social media.

This is a hands-on, commercially focused role where you’ll turn customer data and campaign insight into activity that gets people clicking, engaging and coming back for more. You’ll work closely with teams across the business, our brand partners and external agencies, turning great ideas into campaigns and making sure everyone delivers against clear objectives.

What you’ll get as a Digital Marketing Manager at Welcome Break:

• Rewarding salary, annual bonus scheme + £10 meal allowance when travelling across sites, with travel expenses covered!
• Hybrid working pattern with a mixture of office & home working
• 50% off onsite brands (including big brands like KFC, Burger King, Starbucks & Taco Bell) this will extend to your family and friends when you visit with them!
• Paid breaks allowing you to recharge your batteries
• Family friendly policies that support you and your family
• MyWB discounts & reward portal, savings, cycle to work, cashback on thousands of retailers like Tesco, JD Sports and TUI!
• My Wellbeing Centre & Employee Assistance Programme to support you
• Inclusion Networks, making sure everybody’s included and recognised
• Annual incentive schemes to reward great performance
• Long Service awards celebrating key milestones in your career
• Clear and (award-winning!) development plans from Supervisor to Manager
• Apprenticeship programmes where you can learn and earn at the same time
• Holiday allowance that grows as your career grows with us
• Free onsite parking across all Welcome Break locations

This role could be a great fit if you:

• Have significant digital marketing experience, either in-house or agency side, managing integrated campaigns across multiple channels
• Know how to get the best from CRM, email marketing and customer segmentation, with Customer Data Platform experience an advantage
• Have strong knowledge of SEO, PPC, website optimisation and performance marketing, including Google Analytics and Google Ads
• Are commercially minded and confident using data to turn performance results into clear actions and recommendations
• Can manage several projects, budgets and deadlines while building strong relationships with internal teams, agencies and partners

What you’ll be getting stuck into as a Digital Marketing Manager:

• Develop and deliver our digital marketing strategy, leading integrated campaigns across SEO, PPC, email, social media and digital display
• Own CRM activity and build targeted customer journeys using segmentation, behavioural and transactional data
• Support the development and adoption of our Customer Data Platform, making sure campaigns are accurate, well tested and GDPR compliant
• Take ownership of website performance and development, improving customer experience, conversion and organic visibility
• Manage paid media activity, budgets and testing to improve efficiency and campaign performance
• Use reporting and insight to understand customer behaviour, measure results and recommend what we do next
• Manage agencies, suppliers and digital partners, keeping activity on time, within budget and focused on the right outcomes

You’ll be based at our Milton Keynes Head Office, with some travel to Welcome Break sites and meetings across the UK. A full driving licence and access to a car for business use are required. There may also be occasional out-of-hours work to support campaign launches and key business initiatives.

About Welcome Break

Welcome Break is one of the UK’s leading motorway service operators, running 61 service areas and 31 hotels across the UK. Working for Welcome Break is not what it may seem to our everyday customer. When you come into one of our sites you will recognise your favourite brands such as Starbucks, Taco Bell, Subway, WHSmith, KFC, Pizza Express and Burger King, as well hotels under the Ramada and Days Inn brands.