Our Vision

To be the number one service area operator in the UK! 

Together, we will live our values every day.

We will deliver an exceptional customer experience with care and passion.

We will always go the extra mile, working as one team to reach our goals.

We will create a sustainable and innovative future for our customers, our business, and most of all, our team.

Come with us on our journey. 🚗

Our Purpose

To deliver an exceptional customer experience for people on the move.

It's all about making sure our team are in the right place at the right time for our customers.

It's also about making every customer interaction memorable and best in class standards.

It's just what we do! 

Our Values

We Care – We care passionately about our customers and each other. By striving to delight our customers while supporting each other, we make it possible to deliver first-class service.

We are a Team – We may wear different uniforms, but we’re still one big team working towards the same purpose. We trust each other, pull in the same direction and know that together, we’re stronger.

We Deliver – Results matter. Achieving our goals is one of the keys to building a smarter, high-performing business. We all take pride in what we do, taking ownership for delivering success.

Cleaner – Newark

"My job here has just started and I already feel equipped and ready to tackle things on my own, knowing there’s a great team here to support and guide me whenever I need them. Expectations are outlined clearly and the benefits I receive have been shown to me."

Team Member – Templepatrick

"A typical day at Welcome Break was busy with serving customers and keeping things running smoothly. I learned how to manage time, communicate clearly, and work well under pressure. Management was supportive and gave guidance when needed, and the workplace culture was friendly and team-focused. The hardest part was handling very busy shifts, but the most enjoyable part was meeting new people and working with a supportive team that made the job rewarding."

The Hungry Games 🏆

Since launching in 2023, The Hungry Games has become a highlight of the Welcome Break calendar, bringing together the very best talent from across our catering, coffee and hotel teams.

Colleagues from brands across the business compete to showcase their skills, passion and teamwork in a battle to be crowned the best of the best at Welcome Break. 🍔☕

Our teams continue to make us incredibly proud, most recently defending our title in 2025 with another outstanding victory. With the competition returning in 2027, we’re already looking forward to seeing talented team members from across our brands step up and take on the challenge once again. ⭐

Our Head Office teams went Back to the Floor!

Each year, colleagues from our Vantage Court Head Office spend a day working alongside frontline teams across our sites and hotels nationwide. It’s a fantastic opportunity to experience daily operations first-hand, connect with team members, and gather valuable feedback to help us improve.

This year, we visited more locations than ever before across England, Wales, Scotland and Northern Ireland. A huge thank you to everyone who made the day such a success! ⭐