Millions of UK Journeys.
Made at Welcome Break

Every day, in 33 locations across the UK, thousands of people pull in to Welcome Break for a rest from the road.

The people who deliver the Welcome Break experience work tirelessly to make sure it's a special one. And they know their effort is valued. Because we reward them with the opportunity to build a career with no limits.

What we do

We make people feel human again

Our purpose is to delight road-weary travellers by offering unexpectedly human experiences in comfortable, clean and safe surroundings. We aim to make people feel human again, energised and ready for their journey ahead. So while the choice of world class brands we offer brings in customers, it's the quality of the service that keeps them going back.

At Welcome Break we have five steps of service that all our teams follow to make sure that their customers have service that's personalised to them.

Warm Welcome - We welcome customers with a big, friendly smile. We're always ready to help.

Speedy Service - We always serve customers with speed and urgency, never skimping on standards.

Suggestive Sell - We're happy to suggest something a customer might enjoy.

Perfect Product - Customers buy with their eyes - so our teams make sure that everything we prepare and sell looks great.

Fond Farewell - We always thank the customer, say goodbye and wish them a safe journey.

'Every customer wants friendly and efficient service. Every team member works hard to make that happen.' Mahmud, Team Member Burtonwood

Our values

Dedicated Teams And
Delighted Customers

The key to our success is giving customers what they want, when they want it. And with a level of service that exceeds their expectations.

So while the choice of brands we offer brings in customers, it's the quality of our service that keeps them coming back.

These aren't just empty words - we have six clear behaviours driving our performance.

The key to our success is giving customers what they want, when they want it. These aren't just empty words - We have 6 key behaviours driving our performance to deliver the Welcome Break promise: 1. Driven by service and standards
2. Working as one team
3. Taking ownership
4. Led by communication
5. Focusing on results
6. Maximising potential

A solid company

Success driven by thousands of our people

Welcome Break is one of the largest independent motorway service operators in the UK. We have approx 5,000 team members who work passionately to drive our financial success.

Independence is key to us. It helps us think differently. That's why we've led the way in changing perceptions of what a motorway service station can provide, including bringing many of the best brands to the motorway.

'Focus on the service moment, make it the best it can be for the customer every time and financial success will follow.' Rod, CEO

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